We participated in the HOW Conference on December 3 – 5, one of the leading events for the hospitality industry in the region.
The HOW Festival (Hotel Operations Weekend) is one of the leading hospitality events in Europe, dedicated entirely to hotel operations and industry excellence. Held annually at the Falkensteiner Resort Punta Skala in Zadar, it brings together hotel professionals, managers and decision-makers to explore global trends, share best practices, and foster meaningful connections across the hospitality sector. The 2025 edition, with the theme The Hospitality Spark, focused on the passion, creativity and precision that drive exceptional guest experiences, offering inspiring keynotes, interactive discussions and practical insights into hotel operations
At our stand, we presented Insights and Aura from the Elarion portfolio, solutions designed to improve analytics and operational efficiency in modern hospitality.
Elarion Insights – a powerful analytics application that provides a complete overview of hotel performance, combining historical data, current results, and future forecasts. It enables demand and pick-up analysis, segment performance tracking, and time-based comparisons, all directly connected to the PMS for reliable, data-driven decision-making.
Elarion Aura – an advanced guest experience and reputation management application that collects and analyzes data from multiple sources. With sentiment analysis, review categorization, competitor benchmarking, AI-assisted responses, and customizable surveys, Aura helps hotels improve guest satisfaction, operational efficiency, and competitive positioning.
Over the three days, we engaged in valuable discussions with industry professionals and exchanged insights on current challenges and trends.
We would like to thank everyone who visited our stand and showed interest in Alfatec solutions. The HOW Conference once again highlighted the importance of innovation and digital transformation in hospitality.
