Identity Is the New Security Perimeter
As organizations accelerate cloud adoption, remote work, digital services, and hybrid infrastructures, traditional network-based security models are becoming increasingly ineffective. Today, identity has become the primary control point for protecting applications, systems, data, and digital services.
Entrust Identity and Access Management (IAM) enables organizations to verify identities, enforce authentication policies, control access permissions, and continuously evaluate trust across workforce, customer, and citizen environments. By combining identity verification, authentication, authorization, and access governance into a unified platform, organizations can reduce security risks while improving user experience.
Building Security Around Identity
Rather than relying on network location or implicit trust, Entrust IAM helps organizations establish identity-centric security controls that verify users and devices before granting access to applications, systems, and sensitive information.
| Security Layer | Entrust IAM Capability |
|---|---|
| Identity Verification | Establish trusted digital identities |
| Authentication | MFA, passwordless authentication |
| Access Control | SSO and policy-based authorization |
| Risk Analysis | Adaptive and contextual authentication |
| Governance | Access reviews and compliance controls |
Enable Zero Trust Access Across Your Organization
Modern enterprises require security models that continuously verify users, devices, and access requests regardless of location. Zero Trust principles have become a foundational requirement for securing hybrid workforces and cloud environments.
Entrust IAM supports Zero Trust initiatives by ensuring users receive access only to the resources they are authorized to use and only after appropriate authentication and policy evaluation. Access decisions can incorporate identity, device posture, location, behavior, and risk context to strengthen security while reducing operational complexity.
Verify Every Access Request
Every authentication attempt is evaluated against predefined policies and risk indicators before access is granted, helping organizations minimize unauthorized access and credential-based attacks.
| Business Challenge | Entrust IAM Solution |
|---|---|
| Credential theft and phishing attacks | MFA and passwordless authentication reduce the risk of compromised user accounts |
| Uncontrolled access to applications and data | Centralized access policies enforce least-privilege principles and consistent security controls |
| Managing identities across hybrid and cloud environments | A unified platform helps manage workforce, customer, and partner identities from a single framework |
| Complex compliance and audit requirements | Detailed audit trails, access governance, and centralized visibility simplify compliance initiatives |
| Balancing security with user experience | SSO and adaptive authentication reduce login friction while maintaining strong security controls |
Improve User Experience Without Compromising Security
Security controls should not create unnecessary friction for employees, customers, or citizens. Modern users expect seamless access to applications and services while organizations must maintain strong security controls.
Entrust provides Single Sign-On (SSO), passwordless authentication, adaptive MFA, and mobile-first authentication experiences that simplify access while strengthening protection against phishing, credential theft, and unauthorized access. Organizations can reduce password fatigue, lower helpdesk costs, and improve productivity without sacrificing security.
Frictionless and Secure Access
By combining intelligent authentication methods with contextual risk analysis, organizations can provide stronger security controls only when additional verification is required.
Support Workforce, Customer, and Citizen Identities
Different user communities require different identity and access management approaches. Employees require secure access to corporate resources, customers expect seamless digital experiences, and citizens require trusted access to digital government services.
Entrust IAM supports workforce identity, customer identity and access management (CIAM), and citizen identity use cases through a unified platform that can scale from small organizations to environments supporting millions of users. This flexibility allows organizations to standardize identity security while adapting to diverse business requirements.
One Platform, Multiple Identity Use Cases
Organizations can manage multiple identity populations through a single framework while maintaining separate policies, security controls, and user experiences where required.
Simplify Compliance and Access Governance
Regulatory frameworks increasingly require organizations to demonstrate control over user identities, authentication processes, and access permissions.
Entrust IAM provides centralized visibility, audit trails, access governance, and policy enforcement capabilities that help organizations support regulatory initiatives, reduce audit complexity, and strengthen operational accountability. Organizations gain better visibility into who has access to which resources and why that access was granted.
Governance Built for Modern Enterprises
By centralizing identity management and access controls, organizations can reduce identity sprawl, simplify compliance activities, and strengthen overall security posture.
| Industry | Typical IAM Use Cases |
|---|---|
| Financial Services | Customer authentication, digital banking, PSD2 compliance |
| Telecommunications | Workforce authentication, customer portals, privileged access management |
| E-Commerce | Customer authentication, account protection, checkout security, fraud reduction |
| Retail | Employee access management, POS security, omnichannel customer authentication |
| Wholesale & Distribution | Partner access management, supplier portals, secure B2B collaboration |
| Hospitality | Guest portals, employee access control, franchise identity management |
| Manufacturing | Workforce access control, OT/IT identity security, third-party access governance |
| Public Sector | Citizen digital services, workforce identity, secure access to government systems |
- Centralize authentication and access control across environments
- Strengthen security with MFA, SSO, and passwordless authentication
- Enable Zero Trust access for workforce, customers, and citizens
- Simplify compliance and identity governance initiatives
Key Advantages of Entrust IAM
Adaptive Authentication
Evaluates user context, behavior, and risk before granting access to critical resources.
Passwordless Access
Reduces credential risks while improving user experience and operational efficiency.
Unified Identity Platform
Supports workforce, customer, and citizen identity use cases through one platform.
Frequently Asked Questions (FAQ)
Entrust continuously verifies users, devices, and access requests before granting access to applications and resources.
Yes. Entrust supports passwordless authentication methods that improve security and user experience while reducing credential-related risks.
Yes. Entrust integrates with Active Directory, LDAP, cloud applications, and enterprise systems to centralize identity management.
MFA requires additional verification factors, while adaptive authentication dynamically adjusts security requirements based on risk.
IAM solutions are particularly valuable for financial institutions, public sector organizations, healthcare providers, telecommunications operators, and enterprises operating hybrid or multi-cloud environments.
